Tricks and Tips to Recover from the Google Panda Update

A note about Google Panda

On February, 2011 Google released a new algorithm update whose code name is Google Panda for decreasing ranking of those websites in Google search results that breaks guidelines of Google. Google Panda mainly targets content firm that contains user generated and many low quantity pages.

After its release in February, Panda has received a lot of updates.A�The details of Google Panda Updates are given below in a concise format for your clear understanding.

If you are owner of a website and after February 2011, there is a decrease in traffic in your website then you are a victim of this new Google Panda algorithm.

Aim of Google Panda

• To filter content of low quality
• To detect scrapper sites
• To reduce spam and excessive advertisements

Some Doa��s after Google Panda Update

• Focus on quality content
• Make use of content-based links
• Social Media Optimization in Google plus and Facebook.
• Make sure that your website can receive user generated content
• Make sure that your site is interesting and contains unique writing so that users wona��t leave your site within seconds after entering into it.

Some Dona��ts after Google Panda Update

• Dona��t use content of other websites.
• Dona��t use duplicate contents
• Avoid marketing of article during link-building
• Dona��t use excessive advertisements
• To build links never use article spinning services

Link Building Strategy after Google Panda Update

• Sponsor contests, charities and conferences
• E-mail link building
• Relevant and high quality directories

Tips to recover from the Google Panda update

After February 2011, if there is a decrease in traffic in your website then surely you are a victim of Google Panda update. You can also check in your Google Webmaster account that whether Google has sent you any messages regarding your account or not. You can follow the below guidelines for recovering your site from Google Panda update.

1. Design and Content guidelines

• Instead of using images to display content, links or important names use text, as Google crawler is not capable of recognizing text that is present in images. But if there is a case that you have to use images, then dona��t forget to use a�?ALTa�? attribute to include some few words.
• Write pages in such a manner that can clearly and appropriately describe the content of your webpage
• Check that your a�?ALTa�? attributes and elements are correct and descriptive.
• Create a site with clear text links and hierarchy.
• Check for correct HTML and broken links.
• Make sure that the words the users would type to search your pages, are actually present in your site.
• Offer a site map with links to your users that point to the major parts of your site.
• Keep reasonable number of links on a given page.

2. Technical guidelines

• Test your sites in different browsers to see whether it appears correctly or not.
• Make sure that the search engine ranking of your webpage is not affected by any advertisements.
• To examine your website, use a�?Lynxa�� (text browser). If you are not able to see your sites properly in this text browser, then search engine spiders will also face problems to crawl your website
• Make use of a�?robots.txta�� for preventing crawling of auto-generated pages or search results pages. Also you can use this file in your web server that tells the crawlers which directories can be crawled.
• Check whether a�?If-Modified-Since HTTP headera�? is supported by your web server or not. If it is present, then web server can tell Google whether the content of your site has changed from the last time they crawled your site or not.
• Optimize load times and check your sitea��s performance. All webmasters can regularly check the performance of their sites using a�?YSlowa�?, a�?Page Speeda�?, a�?WebPagetesta�?, etc.; as fast sites increase satisfaction of those users who have slow Internet connections.

3. Quality guidelines

• Do not implement Black-hat SEO techniques like cloaking, keyword stuffing and others.
• Present the same and actual content to search engines that is actually present in your websites. Design pages for your users.
• Dona��t load pages with keywords that are not relevant
• The pages should not have malicious behavior like viruses, phishing, and others malware.
• Dona��t use products that send programmatic or automatic queries to Google
• Dona��t use duplicate content. Use only quality and unique content

I hope that after reading this, you can increase traffic of your websites.